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Book Organizational Culture And Its Impact On The Commitment Of Marketing Managers To Professional Ethics A Study On Jor

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Organizational Culture And Its Impact On The Commitment Of Marketing Managers To Professional Ethics: A Study On Jordanian Public Shareholding Industrial Companies
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Organizational Culture And Its Impact On The Commitment Of Marketing Managers To Professional Ethics: A Study On Jordanian Public Shareholding Industrial Companies

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Category: Industrial Materials [Edit]
Language: Arabic
Publisher:  المنظمة العربية للتنمية الإدارية
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Pages: 54
Rank: 283,640 No 1 most popular
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تهدف هذه الدراسة الحالية إلى دراسة الثقافة التنظيمية السائدة وأثرها على إلتزام مديري التسويق في الشركات الصناعية المساهمة العامة الأردنية، وقد اشتمل مجتمع الدراسة على مديري التسويق في الشركات الصناعية المساهمة العامة الأردنية والبالغ عددها 93 شركة، وذلك عن طريق استخدام استبانة صممت لهذا الغرض تم نوزيعها على عينة عشوائية بلغت (75) مديراً وتم استرداد (51) استبانة صالحة للتحليل.

وقد توصلت الدراسة إلى وجود تطبيق للأنواع الأربعة المتعلقة بالثقافات التنظيمية في الشركات الصناعية المساهمة العامة الأردنية، وهي ثقافة (القوة، الدور، المهمة والفرد).

وتضمنت الدراسة بعض التوصيات ومنها: ضرورة التركيز على ثقافتي الدور والفرد كونهما أكثر الثقافات تأثيراً على إلتزام مديري التسويق بأخلاقيات التسويق، والإهتمام بتعيين الموظفين في الوظائف التي تتناسب ومؤهلاتهم العلمية والعملية كذلك العمل على مراقبة أداء مديري التسويق بهدف التأكد من مراعاتهم لمصلحة الشركة على مصلحتهم الشخصية.

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