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Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | راى بوينتر |
| Category: | Social Media [Edit] |
| Language: | Arabic |
| Publisher: | عالم الكتب |
| Release Date: | 28 May 2013 |
| Pages: | 451 |
| Rank: | 489,166 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تم تأليف هذا الكتاب وتصميمه ليكون بمثابة دليل إرشادي؛ فاحتياجات باحثي السوق تختلف باختلاف أساليبهم. والكتاب منظم في أجزاء وفصول منفصلة؛ بحيث يسمح للقارئ بالتركيز على ما يحتاج إلى معرفته، دون الحاجة لقراءة الكتاب بأكمله من الغلاف للغلاف. سيكون الكتاب محل اهتمام باحثي السوق ومشتري أبحاث السوق والطلاب المهتمين بمعرفة موطن الريادة وكذلك الاتجاهات التي تتخذها أبحاث الانترنت والإعلام الاجتماعي.
فهذا الدليل يجمع بين كل مناحي أبحاث الانترنت، على الصعيدين الكمي والكيفي، ويقدم شرحًا وافيًا للفرص التي يتيحها الإعلام الاجتماعي، بالإضافة إلى استعراض ما يتم تحقيقه في الوقت الحالي بمناهج على القدر نفسه من تنوع وكالات أبحاث الانترنت والبحث في المدونات وشبكات التواصل الاجتماعي.
وبجمعه بين كل من أوجه التطور ومظاهر الثورة في التغيرات الحادثة في أبحاث السوق؛ يوضح هذا الكتاب كيف يمكن اعتبار هذه الأوجه- وبشكل مفيد- شكلًا جديدًا تمامًا من أبحاث السوق.
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