Marketing Management Contemporary Trends
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Book Marketing Management Contemporary Trends
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing Management Contemporary Trends
| Author: | Abd AlReda Faraj Badrawi |
| Category: | Contemporary Politics [Edit] |
| Language: | Arabic |
| Publisher: | دار الأيام للنشر والتوزيع |
| ISBN: | 9789957958220 |
| Release Date: | 17 Sep 2020 |
| Pages: | 476 |
| Rank: | 381,784 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تعد إدارة التسويق ركيزة أساسية لنجاح المنظمات ونقطة انطلاقها والبدء بفعالياتها، فهي تمثل مجسات التحسس والاستشعار وحلقة التواصل مع البيئة، والضامنة لاستمرارها إذا ما أحسنت ادارتها من خلال الأنشطة التي تقع ضمن نطاق مهامها ومسؤولياتها. وبالتكامل مع الإدارات الأخرى تحقق هذه المنظمات الميزة التنافسية المستدامة. لذا حرصنا على التصدي بالدراسة لموضوعات أساسية واتجاهات حديثة تشكل بمفرداتها مادة تستوعب وتستجيب لحاجة التزود بمعلومات ومعارف متخصصة وضرورية تمكن المسوقين من التعامل معها بوعي ودراية وتساعدهم على القيام بواجبات هذه الإدارة، وتمكنهم من المساهمة والمشاركة في اتخاذ قرارات تحدد مسار وتوجهات المنظمات، ومن منطلق يعبر عن الوعي والإيمان بأن الأرباح تأتي من السعي لإرضاء وإبهاج وسعادة الزبائن وخدمة المجتمع.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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