Image And Persuasion `An Analytical Study Of The Impact Of Image Discourse On Persuasion`
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Book Image And Persuasion An Analytical Study Of The Impact Of Image Discourse On Persuasion
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Image And Persuasion `An Analytical Study Of The Impact Of Image Discourse On Persuasion`
| Author: | محمود شمال حسن |
| Category: | Persuasion [Edit] |
| Language: | Arabic |
| Publisher: | دار الآفاق العربية السلسلة: دراسات في علم النفس الإجتماعي |
| ISBN: | 9773441296 |
| Release Date: | 01 Jan 2006 |
| Pages: | 243 |
| Rank: | 237,836 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يتخذ هذا الكتاب من الصورة موضوعاً له، لما لها من أهمية بالغة فى عملية الأقناع، فلقد تقصى فيه المؤلف الأساليب التى يتم من خلالها حث المشاهد على تبني رأي معين أو فكرة معينة، او استثارته بعدد من الأدلة والشواهد الوافدة عبر الصورة التلفزيونية، بهدف تغيير آرائه واتجاهاته نحو قضايا معينة، ثم بعد ذلك اختتم المؤلف حديثه عن الصورة والإقناع وما يتعلق بهما، بتناول نظريات الإقناع، لقناعة المؤلف أن الحديث عن الإقناع لا يتم ما لم يشفع بحديث عن نظرياته، إذ إن أساليب الإقناع تستند إلى جملة من الأطر النظرية، ولذا حرص المؤلف على تناولها.
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