International Marketing
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Book International Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
International Marketing
| Author: | مجموعة خبراء |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | المنظمة العربية للتنمية الإدارية |
| Release Date: | 25 Sep 2007 |
| Pages: | 276 |
| Rank: | 370,083 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
فى عالم تساقطت فيه الحواجز وإختفت المسافات من خريطته وأصبحت عبارة "العالم قرية صغيرة" تعبر عن واقع نعيشة حيث تزداد المنافسة حدة بين الشركات وكل يريد أكبر نصيب فى السوق المحلى العالمى. وكما أن التسويق يحتل مكانة هامة فى السوق المحلى.. يحتل التسويق الدولى مكانة مميزة في هذا العالم ومؤسساته، ولكننا نجده يواجه العديد من الصعوبات حيث التعامل مع أسواق أجنبية يختلف فى طبيعته عن الأسواق المحلية. وهنا نجد التسويق الدولى هو المحور الذى قام حوله الملتقى العربيى الخامس فى التسويق الدولى المنعقد فى تونس عام 2007، وقد شارك فى أوراق أعماله العديد من الشخصيات كل من زاوية.. فنجد الدكتور "محسن أحمد هلال" يتناول الدول العربية وعلاقتها بمنظمة التجارة الدولية، كلك نجد الدكتور " مصطفى الزغل" والدكتور "ناجى بوسلامة" يقدمان خصائص ومبادئ التسويق الدولى فى ظل العولمة.. وغير هذا من الموضوعات والمشاركين الذين احتواهم هذا الكتاب.
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