How Brands Take Off: How 20 New Ideas Turned Into Great Global Businesses
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Book How Brands Take Off How 20 New Ideas Turned Into Great Global Businesses
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
How Brands Take Off: How 20 New Ideas Turned Into Great Global Businesses
| Author: | David Lister |
| Category: | Securities Institutions [Edit] |
| Language: | Arabic |
| Publisher: | دار المؤلف للطباعة والنشر والتوزيع |
| ISBN: | 9789953763491 |
| Release Date: | 01 Jan 2010 |
| Pages: | 244 |
| Rank: | 414,065 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
بملك الكثير منا أفكاراً نعتقد بأنها ستشكل مؤسسة تجارية عظيمة، وبالمقابل لا يقوم الكثيرون بشيء حيال هذه الأفكار، ربما لأننا لا نعلم من أين نبدأ. ولكن إذا ما قمت بالمبادرة، فإلام ستقودك؟
يضم هذا الكتاب سيرة 20 مؤسسة تجارية، تأسست من خلال تطبيق أحدهم لفكرته، واتخاذه القرار بإنشاء مؤسسة تجارية. وفي وقت لاحق، نمت هذه المؤسسات التجارية لتصبح ناجحة بشكل مذهل وذات شهرة عالمية.
نكشف عن القصص وراء بعض أكبر العلامات التجارية في العالم، من ضمنها:
-من أين جاءت الفكرة الأولية.
-كيف تم اختيار أسماء الماركات.
-كيف ومتى بدأت المؤسسات التجارية.
-كم من الوقت استغرق جني المليون الأول.
-التحديات التي واجهها المؤسسون.
-الأسرار وراء نجاح كل مؤسسة تجارية.
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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