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Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Firas Anwar Jaghbir |
| Category: | Business Management [Edit] |
| Language: | English |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9789957915049 |
| Release Date: | 28 Jan 2019 |
| Pages: | 264 |
| Rank: | 306,278 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
في هذا الكتاب يبحث المؤلفان بمحاولة جادة وجريئة للوصول في عالم الأزمات في مجال الأعمال بشكل متخصص، حيث يستطيع المطّلع على هذا الكتاب الوصول في نهايته إلى نظرية متكاملة لحل الأزمات، فحاول الباحثان في البداية إعطاء صورة واضحة عن الأزمة عبر الزمن والأزمة عبر اللغات والأزمة عبر النماذج وحاولا أن يوجدا البنية التحتية لمفهوم الأزمة وإدارة الأزمات مستعينين بالرسم والتحليل والتوضيح للوصول إلى حقيقة تقول إن عالم الأزمات، عالم ينتمي إلى الدراسات المستقبلية.
وبما أن المستقبل لا يمكن أن تتوقعه أو أن تصنعه هذا الكلام أصبح خطأ شائعاً؛ فالمستقبل يمكن أن يصنع من خلال عملية التوقّع، حاول الباحثان إيجاد بنية تحتية واضحة عن مفهوم الأزمة وإدارة الأزمات وذلك عبر النماذج التي استُخدامها سواء أكانت هذه النماذج نماذج لحل أزمات الأعمال أو لحل الأزمات التسويقية أو حل الأزمات بشكل عام، وأوجدوا نوعاً جديداً من هذه النماذج وسمّوه بنموذج النزعة الحقيقية والأمر الواقع.
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