Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant
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Book Blue Ocean Strategy How To Create Uncontested Market Space And Make Competition Irrelevant
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant
| Author: | W. Chan Kim |
| Category: | Create Messages And Sermons In The Arabic Language [Edit] |
| Language: | English |
| Publisher: | Harvard Business Review Press |
| ISBN: | 1591396190 |
| Release Date: | 01 Jan 2005 |
| Rank: | 159,862 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
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Not available digitally or on paper through the Noor Library, it is for rating and review
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