Nudge: Improving Decisions About Health, Wealth, And Happiness
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Book Nudge Improving Decisions About Health Wealth And Happiness
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Nudge: Improving Decisions About Health, Wealth, And Happiness
| Author: | Richard H. Thaler |
| Category: | Achieving Wealth [Edit] |
| Language: | English |
| Publisher: | Penguin Books |
| ISBN: | 14311526 |
| Release Date: | 01 Jan 2009 |
| Rank: | 151,539 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow , a revelatory new look at how we make decisions A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics , Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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