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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Jason Fried |
| Category: | Successful And Positive Thinking Skills [Edit] |
| Language: | English |
| Publisher: | 37signals |
| ISBN: | 578012812 |
| Release Date: | 01 Jan 2009 |
| Rank: | 412,037 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
The Author Book Getting Real: The Smarter, Faster, Easier Way To Build A Successful Web Application and the author of 2 another books.
Jason Fried is the co-founder and president of 37signals , a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard.
37signals also developed and open-sourced the Ruby on Rails programming framework.
Fried is the co-author, with David Heinemeier Hansson, of the book Rework, about new ways to conceptualize working and creating.
Salon's Scott Rosenberg called it "a minimalist manifesto that's profoundly practical.
In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
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