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Book Psychology Of Human Behavior Public Communication And Public Relations

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Psychology Of Human Behavior; Public Communication And Public Relations
Qr Code Psychology Of Human Behavior; Public Communication And Public Relations

Psychology Of Human Behavior; Public Communication And Public Relations

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Category: General Opinion [Edit]
Language: Arabic
Publisher: دار النهضة العربية للطباعة والنشر والتوزيع
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Pages: 333
Rank: 351,213 No 1 most popular
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نبذة النيل والفرات: يتضمن هذا الكتاب ثمانية فصول ويتناول الفصل الأول سيكولوجية السلوك الإنساني وفيه استعراض للسلوك الشخصي على ضوء القرآن الكريم. وأما الفصل الثاني، وهو بمثابة القلب في علم النفس الاجتماعي، فيتناول سيكولوجية السلوك الاجتماعي. وفي الفصل الثالث تكلم عن دوافع السلوك الاجتماعي والتفاعلي، والفصل الرابع خصصه لسيكولوجية الاتصال، والفصل الخامس للتفاعل الإنساني. أما الفصل السادس فعرض لديناميات الاتصال الجمعي. وفي الفصلين السابع والثامن تطبيقات لموضوعات متعددة فقد تناول فيهما سيكولوجية الدعاية والإعلام والإعلان والعلاقات العامة، وعرض في الفصل الثامن والأخير سيكولوجية تسويق السلع.

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