Behavioral Economics And Its Applications Globally: 40 Behavioral Experiments Around The World - 8 Diverse Sectors
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Book Behavioral Economics And Its Applications Globally 40 Behavioral Experiments Around The World 8 Diverse Sectors
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Behavioral Economics And Its Applications Globally: 40 Behavioral Experiments Around The World - 8 Diverse Sectors
| Author: | Ahmed Hassan AlNajjar |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | العبيكان للنشر |
| ISBN: | 139786038259399 |
| Release Date: | 01 Jan 2019 |
| Pages: | 508 |
| Rank: | 239,917 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا الكتاب هو أول كتاب باللغة العربية حول الاقتصاد السلوكي وتطبيقاته العالمية، ويُعد إضافة جديدة ومهمة للمكتبة العربية بصفةٍ عامة، وللمكتبة الاقتصادية بصفةٍ خاصة. حيث يتناول الكتاب موضوعًا من أهم الموضوعات الاقتصادية الحديثة والمُثارة على الساحة العالمية الآن تنظيرًا وتطبيقًا. سلط المؤلِف الضوء على مفاهيم الاقتصاد السلوكي، وعرض النماذج الدولية المختلفة لتأسيس وحدات توجيه البصائر السلوكية - وحدات الوكز Nudge Units - ، ومتطلبات وخطوات إنشائها. كما يعرض ثلاثة أمثلة دولية لوحدات الوكز، والآثار الاقتصادية بعد إنشائها. يعرض الكتاب بالتفصيل 40 حالة تطبيقية لاستخدام التصورات السلوكية موزعة على ثمانية قطاعات مختلفة، واختتم الكتاب بالحديث عن دور الاقتصاد السلوكي في صُنع السياسات الحكومية بالدول العربية، وإلى أي مدى يمكن للتدخات السلوكية المقترحة دعم السياسات الاقتصادية والرؤى الإصلاحية للبلدان العربية مثل رؤية 2030 السعودية، ورؤية 2030 المصرية، ورؤية 2035 الكويتية ، ورؤية 2040 العُمانية... وغيرها من الرؤى .
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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