Commercial Promotion Of Goods And Services
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Book Commercial Promotion Of Goods And Services
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Commercial Promotion Of Goods And Services
| Author: | Issa Mahmoud AlHassan |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار زهران للنشر والتوزيع |
| Pages: | 200 |
| Rank: | 484,218 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
كتاب "الترويج التجاري للسلع والخدمات "، بالرغم من النجاحات التي يحققها قطاع معين سواء كان خاصاً أم عاماً وكذلك الأفراد في تسويق أنفسهم بالوسيلة التي يرونها مناسبة وكون معظم هذه النجاحات بالمثابرة وطرح موضوع أو سلعة أو مسمى جديد وملفت أو جذاب بالرغم من كل ذلك؛ إلا أن التخطيط المحكم واتباع الأساليب العلمية الحدة في خدمة ما تقدم لازال يأخذ حيزاً قليلاً في الميزانيات الخاصة بترويج هذه السلع وعليه فقد رأينا بأن الحملات الترويجية لأي سلعة أو مشروع أو حرب أو شخص ... الخ يحتاج إلى تخطيط ودراسة وميزانيات.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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