Essentials Series: Design
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Book Essentials Series Design
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Essentials Series: Design
| Author: | Tom Peters |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة لبنان ناشرون |
| ISBN: | 139789953864112 |
| Release Date: | 01 Jan 2008 |
| Pages: | 157 |
| Rank: | 569,424 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هل تعتقد أن المصممين أناس يتسمون بالغرابة والشذوذ ويعيشون في أبراج عاجية داخل مكاتبهم؟ إن ذلك اعتقاد خاطئ! إذ إن مكانهم المناسب هو الجلوس إلى يمين رئيس مجلس الإدارة مباشرة على طاولة اجتماعات مجلس الإدارة! ابتكر خبرة جديدة كاملة لعملائك وحول ما تقدمه لهم إلى خبرة حياتية. واكتشف كيف أن "التصميم" هو المحدد الأول في حياة المنتج أو الخدمة واستمرارها من عدمه! وتعلم كيف أننا جميعاً بداخلنا موهبة التصميم! واعلم أن تأصيل العلامة التجارية ما هو الا إيمان قوي داخل قلوبنا، إيمان عن هوية مؤسستنا وكيانها، ولماذا هي متواجدة ومتفردة عن غيرها؟ في هذا الكتاب يعيد توم بيترز مرة أخرى تعريف تفكير الأعمال.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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