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Book Social Marketing Social Capital Management

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Social Marketing; Social Capital Management
Qr Code Social Marketing; Social Capital Management

Social Marketing; Social Capital Management

Author:
Category: Economy [Edit]
Language: Arabic
Publisher: مركز تطوير الأداء والتنمية للنشر والتوزيع
ISBN: 9772373297
Release Date:
Pages: 12
Rank: 415,138 No 1 most popular
Short link: Copy
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نقدم هذا الكتاب للقارئ والمكتبة العربية ضمن سلسلة مهارات تطوير الأداء الاجتماعي، نحاول أن نقتحم مجالاً ميدانياً جديداً للعلم والمعرفة، ونحاول أن نقدم أفكاراً ومنطلقات جديدة لزيادة تأثير العمل الاجتماعي، حتى ينتقل من مرحلة تقديم الخدمة طبقاً للظروف والاجتهادات إلى البحث عن حاجات المجتمع الحقيقية ذات التأثير الاستراتيجي والعمل على المساعدة في تلبيتها بعد بلورتها بشكل صحيح في عقول المستهدفين.
ونرجو أن يمثل هذا الكتاب بداية لسلسلة تقدم المفاهيم والأساليب الحديثة لبناء المجتمع المدني بتكامل جهود المنظمات غير الحكومية مع الجهود الحكومية.

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Copyright reserved

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