The Influence ; Means Of Persuasion
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Book The Influence Means Of Persuasion
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Influence ; Means Of Persuasion
| Author: | روبرت شيالديني |
| Category: | Social Media [Edit] |
| Language: | Arabic |
| Publisher: | دار الفكر العربي |
| ISBN: | 8 |
| Release Date: | 01 Jan 1988 |
| Pages: | 296 |
| Rank: | 337,656 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا كتاب في علم النفس الإجتماعي، موضوعه "سيكولجية التأثير". وعلم النفس الإجتماعي ميدان من ميادين علم النفس يهتم بدراسة السلوك الإجتماعي للإنسان وخبرته دراسة موضوعية.
ويتركز الإهتمام فيه على المؤثرات التي تؤثر في السلوك في الموقف الإجتماعي، وبالتالي آثار سلوك الفرد على الموقف الإجتماعي، وبالتالي آثار سلوك الفرد على الموقف ويعني هذا أنه يهتم بالتأثير المتبادل بين فرد وفرد، أو بين فرد وجماعة ، بل بين جماعة وجماعة. ومن العوامل المؤثرة أو ذات الأثر المتبادل بين فرد وجماعة الإنصياع والقيادة والتعصب، والروح المعنوية وما إليها.
وللكتاب أهميته الخاصة للمتخصصين في الإعلام والدعاية والعاملين في الميدان، كما هو للقارئ العادي، حتى يرى كيف تفسر ظواهر الحياة اليومية بشكل علمي، وحتى يحذر الوقوع في برائن المستغلين ممن يصادفهم في حياتهم اليومية.
إنه كتاب لابد أن يقرأ
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