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Book Social Marketing And Media Campaign Planning

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Social Marketing And Media Campaign Planning
Qr Code Social Marketing And Media Campaign Planning

Social Marketing And Media Campaign Planning

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Author:
Category: Translated Social Stories [Edit]
Language: Arabic
Publisher: دار عالم الكتب
ISBN: 977
Release Date:
Pages: 144
Rank: 153,024 No 1 most popular
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إن التسويق الاجتماعى هو الوجه الأخر للتسويق التجارى الذى يهدف الى احداث تغيير أو تعديل فى الأراء والاتجاهات وسلوكيات الأفراد وترويج أفكار أو تعديل اتجاهات أفراد المجتمع لمصلحة الأفراد من جهه والمجتمع من جهة أخرى وذلك لتحقيق الصالح العام عن طريق اعداد الحملات الاعلامية الهادفة والمؤثرة والناجحة وتنفيذها . فالتسويق لايعنى بالسلع فقط وانما امتد ليشمل الخدمات والأفكار والقيم الاجتماعية . لقد تبين فيما بعد أن هدف التسويق الاجتماعى هو السعى الى تحقيق امرين رئيسين هما : 1- تغيير عادات وسلوكيات غير صحيحة ونشر سلوكيات أخرى سليمة . 2- يركز على القضايا والمشكلات الاجتماعية وذلك بمساعدة الافراد والجماعات على حل مشكلاتهم .

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Copyright reserved

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