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Book The Effect Of Television Advertising On The Child

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The Effect Of Television Advertising On The Child
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The Effect Of Television Advertising On The Child

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Category: Journalism And Digital And Electronic Media [Edit]
Language: Arabic
Publisher: العربي للنشر والتوزيع
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Rank: 550,245 No 1 most popular
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يعتبر التلفزيون من وسائل الاتصال الاكثر انتشارا ًفي العالم، وان جمهوره اوسع من جمهور اغلب وسائل الاتصال الجماهيري الاخرى، وبذلك اصبح اكثر تاثيراً على اغلب شرائح المجتمع، وعلى الاخص شريحة الاطفال، حتى اضحى التلفزيون الرفيق اليومي لكل افراد الاسرة تقريبآ. فهو الوسيلة التي تخاطب الطفل في مسكنه، وخلال اوقات فراغه وأسترخائه، مما يجعله افضل ما يركن اليه للتسلية، أو لقضاء بعض الوقت, ومما يضاعف من أهمية ذلك زحمة الاعلانات التي يشاهدها الآن في القنوات الفضائية العربية والاجنبية على حد سواء، والتي بلغ فيها الاعلان شأناً كبيراً حتى اصبحنا نشاهد قنوات تلفزيونية متفرغة تقريباً للاعلانات, حيث تلعب وسائل الإعلان دورا مهما في تشكيل الاتجاهات الايجابية وتغييرالاتجاهات السلبية ودعم الاتجاهات التي تميل للايجابية بهدف التاثيرفي السلوك .

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