Thinking In The Twinkling Of An Eye
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Book Thinking In The Twinkling Of An Eye
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Thinking In The Twinkling Of An Eye
| Author: | مالكولم غلادويل |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار العربية للعلوم ناشرون |
| ISBN: | 9789953294841 |
| Release Date: | 01 Jan 2006 |
| Pages: | 231 |
| Rank: | 93,182 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
ينطلق الكاتب من نظرية تفيد بأن الإنسان يعتمد في تسوّقه على لاوعيه الذي يجذبه إلى سلعة ما أو يبعده عنها. فراسةُ التسوّق هذه ينسبها الكاتب إلى تراكمات مخزّنة في قاعدة بيانات ذهن المتسوِّق جرّاء خبرات سابقة توجِّهه وترشده إلى الأنسب حسب تحليلاتها. لذلك تشبّث خبراء التسويق العالميين بهذه النظرية وشرعوا بصياغة سلعهم بشكل يداعب لاوعي المتسوِّق ويحفّز شهيته للشراء.
هذا الكتاب يهمّ رجال الأعمال لمعرفة أحدث الطرق والأفكار لتسويق بضائعهم، كما أنه يتوجّه إلى كافة المستهلكين لاكتشاف كيف يتمكّن التجار من مدّ أياديهم إلى جيوبهم وتحت أنظارهم وسلبهم أموالهم وهم يبتسمون.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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