Drucker's Marketing Lessons (Lessons From One Of The Greatest Business Influencers)
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Book Drucker S Marketing Lessons Lessons From One Of The Greatest Business Influencers
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Not available digitally or on paper through the Noor Library, it is for rating and review
Drucker's Marketing Lessons (Lessons From One Of The Greatest Business Influencers)
| Author: | ويليام ايه كوين |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة جرير |
| Release Date: | 01 Jan 2014 |
| Pages: | 300 |
| Rank: | 295,905 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعكس هذا الكتاب قدرة بيل كوين الفريدة على فهم أفكار بيتر دراكر حول التسويق والتعبير عنها مع لمسة اضافية تتعلق بكيفية تنفيذها في عالم مفعم بالحيوية ومليء بالتغيرات، لقد أحسن دراكر القول عندما أشار الى أن التسويق والابتكار يمثلان أكثر الوظائف التجارية أهمية لأنهما يجلبان عملاء جددا ولذلك أي شيء يقوله دراكر يستحق القراءة، لقد قام بيل كوين بتحليل وتركيب وانعاش الموضوع الوحيد الذي يمثل في العديد من الجوانب كل كتابات دراكر: كيفية ايجاد العميل ان هذا الكتاب اسهام رائع بالفعل.
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