Brains Of Gold The Secret Rooms That Move Global Companies
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Book Brains Of Gold The Secret Rooms That Move Global Companies
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Not available digitally or on paper through the Noor Library, it is for rating and review
Brains Of Gold The Secret Rooms That Move Global Companies
| Author: | مركز الدراسات والترجمة |
| Category: | Philosophy And Logic [Edit] |
| Language: | Arabic |
| Publisher: | دار المؤلف |
| Rank: | 330,945 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
ارتبطت الصورة النمطية للمبدع بالفقر، وسوء الفهم مع المجتمع، والنهايات المأساوية، ومن ثم إعادة اكتشافه بعد موته، فيتم تقديره وتكريمه ومنحه أرفع الأوسمة. لكن يلتبس على أكثر الناس أن أكبر المشاريع الاقتصادية ومهما كان نوعها، تنطلق من فكرة إبداعية لمهندس أو فنان أو مستشار، دون أن يزيل المنتج بأي توقيع سوى الشركة المنتجة. فأنت اليوم إذا ما نظرت إلى جهاز الكتروني متطور، يحمل كل سمات الذكاء والإدهاش فيبدو في بعده الابتكاري أشبه ما يكون بآية من آيات الفن والأدب. إذا في عالم الاقتصاد والأعمال والتكنولوجيا ثمة فرق سرية من المبدعين الذين يقفون خلف أهم النجاحات والابتكارات لتلك الشركات التي تجني مليارات الدولارات سنويا، وما هذا الكتاب سوى محاولة للتسلل إلى تلك الكواليس لنتعرف عليها أكثر بالأسماء والأرقام والتحليل.
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