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| Author: | Muhammad Shoman |
| Category: | Theoretical Physics [Edit] |
| Language: | Arabic |
| Publisher: | الدار المصرية اللبنانية السلسلة: المكتبة الإعلامية |
| ISBN: | 9774270967 |
| Release Date: | 01 Jan 2012 |
| Pages: | 182 |
| Rank: | 70,182 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تدور حول التحليل للخطاب الإعلام المعارك والنقاشات وهذا الكتاب الذى يقع في ثلاثة فصول تضم عبر ثناياها عشرة مباحث ، تبدأ بتحليل هذه الإشكاليات ثم مدارس تحليل الخطاب المتنوعة لغوية المنحى وإعلامية المشرب فيما بين التحليل السميولوجي والتحليل الثقافى والتحليل الاجتماعى الإدراكى والتحليل النقدى ثم يتناول ملامح المدرسة الأمانية فى تحليل الخطاب الإعلامى.. ثم يختتم الكتاب بتناول ممارسات ونماذج تطبيقية لذلك التحليل. الكتاب خلاصة فكر إعلامى جاد، يستشرف مناطق لم يسلط عليها الضوء من قبل، ويظل متحفظاً بأصالة السبق لفترة، لا اعتقد أنها قصيرة بحال من الأحوال.
أحد الكتب المتميزة فى سلسلة المكتبة الاعلامية ويناقش الكتاب أحد الموضوعات المهمة فى مجال الإعلام، وهو تحليل الخطاب الإعلامى، يتناول الكتاب فى الفصل الأول تحليل الخطاب الإعلامى، من حيث النظرية والمنهج، ثن يستعرض فى الفصل الثانى أهم مدارس تحليل الخطاب، وفى الفصل الثالث يقدم الكتاب نماذج وتطبيقات فعلية على تحليل الخطاب الإعلامى للصحف العربية فى أوقات مختلفة، من تحليل خطاب الصحف المصرية فى الفترة من 1924 - 1939، وتحليل الخطاب الاعلامى فى مجلة الهلال فى الفترة من 1924 - 1932.
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