كتب business research methods
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BUSINESS RESEARCH METHODS (كتاب)
This book contains different contents of the course named “Business Research Methods” which is taught at the business schools in different universities. It is an English-based course and it is required to be studied by business and management students (i.e., juniors) in their third year of the bachelor degree of business administration. The course is entirely collected, prepared, edited, reviewed periodically, and published by the assistant lecturer, Eyad Al-Samman. The course's jacket is designed by the lecturer himself. It also contains the logo of the University of Science and Technology in Yemen; the university that the lecturer delivers regularly his lectures of different managerial subjects at.
The syllabus of this course contains the following subjects:
1. Lecture (1) Knowledge, Science, and Reasoning
2. Lecture (2) Scientific Research, Scientific Method, and Scientific Researcher
3. Lecture (3) Classification of Scientific Research Methods: Qualitative & Quantitative Methods || Descriptive Method
4. Lecture (4) Classification of Scientific Research Methods: Descriptive Method || Historical Method
5. Lecture (5) Scientific Research Methods: Experimental Method
6. Lecture (6) Research Plan: Importance, Contents, and Preparation
7. Lecture (7) Research Plan: Detailed Elements of the Research Plan
8. Lecture (8) Scientific Research Sources: Secondary Sources || Public Libraries
9. Lecture (9) Scientific Research Sources: Primary Sources || Primary Data Collecting Tools: Questionnaires and Interviews
10. Lecture (10) Scientific Research Methodology: Sampling Design
11. Lecture (11) Business Research Final Report
